Get the new Zero Sugar Red, White & Berry Seltzer in a can that changes color when chilled. Posted by 13 days ago. “Netflix has been amazing so I binged a few shows,” Cox says. Beyond Forbes, my work appears regularly place like Fortune, Fast Company, and Conde Nast Traveler. Bautista is part of Smirnoff’s larger ad campaign, which was originally slated to launch this summer in support of Smirnoff’s Red, White & Berry hard seltzer drink, alongside Orange Is The New Black stars Laverne Cox and Diane Guerrero, plus US Women’s Soccer Team captain and all-around badass Megan Rapinoe.But, as Cox explains in this longer commercial, that plan changed in … The cherry, citrus & blue raspberry flavor are available for a limited time in a can that changes color when cold. Opinions expressed by Forbes Contributors are their own. Smirnoff Ice Red White & Berry 12pk 12oz Cans: Smirnoff Red, White & Berry has the cooling taste of Cherry, Citrus and Sweet Blue Raspberry flavor The connection piece through technology is key, and is something a little different for a lot of us, including Cox. Rather than abandoning its original campaign, Smirnoff altered it to fit current circumstances. Size Pack. Discover low-carb, keto-friendly Smirnoff using the keto food search engine. Her name is Arielle Vandenberg and she’s no stranger to doing commercials as not only is she in this fun Smirnoff Sorbet Light commercial she has also done ads for M&M’s, Garnier, Coors, Breathe Right, and Pepsi among others. I live in a condo in LA so I’ve been going to the roof and working out there,” she says. SMIRNOFF SELTZER RED WHITE & BERRY 12pk-12oz Cans. Taste America’s Seltzer. I just joined TikTok. It's really intense being isolated all the time, as we're all experiencing, but it's been so uplifting to be able to connect with the people that I love and see their faces and hear their voices and it makes me feel less alone.”. It was especially important for Smirnoff, which is already an at-home brand, giving it the opportunity speak about it in a powerful and meaningful way. Smirnoff. So, Smirnoff changed things up a bit, and created a new campaign that instead puts the focus on staying at home. According to Best Products, each can has 90 calories, zero sugar, and offers 4.5% alcohol-by-volume (just like the Smirnoff Ice). “We prepare food and I have a little Red, White, and Berry with me and we have a good old time,” she says. What do you do when you shoot your an ad campaign for your summer-themed vodka and new seltzer three weeks before a global pandemic shuts down the country? What is going on in this commercial? Smirnoff What do you do when you shoot your an ad campaign for your summer-themed vodka and new seltzer three weeks before a global pandemic shuts down the … We’ve got your answer. If you needed prove, look no further than Smirnoff’s latest release: Red, White & Berry Hard Seltzer. Sip on this blend of cherry, citrus and blue raspberry that is available for a limited time only in a can that changes color when cold. You can follow what I’m up to now on Twitter @emily. As for what Cox is doing to have fun, “I’ve been watching a lot of Netflix,” she says. Bautista is part of Smirnoff’s larger ad campaign, which was originally slated to launch this summer in support of Smirnoff’s Red, White & Berry hard seltzer drink, alongside Orange Is … May 3, 2020. When the pandemic hit the United States, the team at Diageo and Smirnoff asked themselves what the world needed them to do right now, and what they could do with the assets they already had available. To help with those virtual connections, Smirnoff is also launching a collection of virtual backgrounds that can be used on Zoom calls. Red, white, and berry smirnoff seltzer. Smirnoff shot a summer campaign before the pandemic to tout its Red, White and Berry Seltzer and repurposed the party-themed push to encourage Americans to #HangOutFromHome. The hard seltzer craze may have seemed like it started off too strong to maintain longevity, but all the new alcoholic seltzer products that … Enjoy the blend of tart cherry, citrus overtones and blue raspberry flavors with ZERO SUGAR, natural flavors, only 90 calories, and just 1g of carbs. Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. ... It’s Red, White & Berry Season! He says that the brand has plans to create new ways on an ongoing basis for Americans to have fun while they’re working through this. © 2020 Forbes Media LLC. United States- Flavored Malt Beverages. Seasonal release that is fitting all summer long! #Smirnoff #HardSeltzer #SmirnoffSeltzer We are rocking the new hard seltzer from Smirnoff! Smirnoff Red, White & Berry has the cooling taste of Cherry, Citrus and Sweet Blue Raspberry flavors all combined for a refreshingly delicious taste of freedom. That was the problem facing Smirnoff, which shot a campaign in February for its Red, White & Berry line, encouraging people to go out this summer and have fun. Smirnoff Zero Sugar Red, White & Berry Seltzer is the flavor of the summer. “We had this big campaign in mind that was fabulous,” Cox tells me via Zoom from her “Glam Room” aka her walk-in closet, which has been made famous by videos she’s posted during quarantine on Instagram. 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